American Dairy Queen Corporation Expands Mozido Mobile Loyalty Program to Denver
Following successful pilot test, myDQ loyalty program begins market test at restaurants in the Denver area
AUSTIN, Texas – October 31, 2014 – Mozido, a mobile financial services, loyalty and retail solutions company, today announced it has rolled out a mobile loyalty market test program with American Dairy Queen Corporation (ADQ) in Denver, Colorado and surrounding areas, including certain locations in Nebraska.
MyDQ is designed to bring the Dairy Queen system’s most loyal fans into a mobile experience that is personal, rewarding, and fun. Upon successful completion of this expanded test, ADQ plans to roll out the myDQ program to its 4,500 U.S. franchise partners and its customers across the country.
The myDQ app features loyalty rewards, offers, and payments, and will allow Dairy Queen franchisees to nurture customer engagement through building customer profiles for targeted rewards and communication, adding location-enabled functionality to the app for timely and relevant messages, and providing easy mobile payment options. ADQ has also integrated Mozido’s mobile POS solution that supports payments and promotion redemption at the counter and drive-thru lanes.
“For nearly 75 years, the Dairy Queen system has excelled in customer service and satisfaction—every step we take toward the future of Quick Service Restaurants is with our fans in mind,” said Barry Westrum, Executive Vice President of Marketing for ADQ. “Mozido is an ideal partner in our myDQ mobile loyalty initiative because of its unique capability to deploy integrated solutions in mobile loyalty and payment that enable us to provide personalized service excellence.”
“American Dairy Queen Corporation is leading the QSR industry by providing a loyalty program for its fans using the convenience of a mobile app. The myDQ app includes payments, offers and rewards, and creates a compelling user experience,” said Charlie Wiggs, general manager and senior vice president of North American markets at Mozido. “Consumer engagement through the mobile application is expected to increase frequency of store visits. Mozido is proud to support ADQ in providing a rewarding mobile experience for their fans.”
Mozido’s mobile payments platform includes mobile financial services, loyalty programs, and mobile offers for business and retail. Through its white-label, cloud-based platform MoTEAF, Mozido serves people around the world who choose to manage their money using their mobile phone rather than relying on traditional financial institutions. Mozido’s MoTEAF platform is highly interoperable, works with virtually any wireless carrier or mobile device, and integrates easily with products from other vendors. For more information, visit us at www.mozido.com. Follow us on Twitter: @Mozido
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.